When we review the catalogs of certain brands can not help thinking what is the objective of the manufacturer, which is intended by the manufacturer with their products, what people want to go. It could even go a step further and ask why a brand commitment to "the aesthetics of ugliness", as suggested by Core and Skynn models of the German manufacturer.
That bet seems Rotring be that of a few years ago, although the brand you prefer to speak of modernism, ergonomics, design, youth and other trifles. Other brands such as Lamy or Tombow also opted at the time by the contemporary and the classical left in the design of their pieces without so at the ends of Rotring. The truth is that the German manufacturer does not seem too interested in the pen market "conventional" as evidenced by the history of the brand, which seems to have increased since he joined the Sanford large business group, which also owns brands like Papermate, Parker and Waterman, covering different profiles of potential buyers.
Some historical references. Wilhelm Riepe In 1928 he founded a company in Hamburg with the intention of engaging in the manufacture of technical writing instruments, mainly. The first parts made by the company offered a nib that departed from the conventional, I mean the classic model or Tintenkuli Inkograph, a piece that, apart from the tiny tube through which the ink flowing, showed appearances consistent with what other manufacturers launched on the market including, of course, the manufacture of celluloid pearl, and loading systems handle the first models and then plunger.
The emblem of the company founded by Riepe was a red ring - Ring Rot
in German-in the ring of the piece and by that name was soon known brand, which is why the company changed its name-Handels-GmbH Tintenkuli of Rotring by around 1950.
As already mentioned, the main contributions of the German mark have been linked to technical writing: first rollerball, the Rapidograph in 1953, pencil, etc.. However, this particular direction did not stop the brand launched simultaneously with
its famous pieces of writing
Tintenkuli conventional line with the more traditional German pens,
Predominantly black, plastic materials and the classic cargo system
plunger or piston.
Some current models. Initial
Newton
Esprit
Freeway
Core
Skynn
And the future? I get the impression that since the acquisition in 1998 Sanford Rotring by the end of the German brand is very limited. In 2005, Sanford decided to stop exporting their products to the United States, reducing their distribution Europe. For the moment, our stationery Rotring pens are not lacking, although the parts manufactured today, personally, I do not be too attractive either by design or by the quality of materials, except for Initial model. The potential user of Rotring pens is today a young audience that begins in the use of writing with pen and looking for a sturdy piece of good writing and affordability.
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