virtual collection of pens ad I realize that advertising Waterman has always used a lot more to advertising as an independent woman. I leave a few ads as evidence.
Other brands, such as Parker, for example, men prefer to include or male hands in their ads, and when have women do, in some way subordinate to men which is the true repository of the pen and final recipient of the piece. I leave also some ads that I can confirm this idea.
Do we lead these ads to ensure that Waterman is a trademark feminist? It would be very risky for me to release this statement, especially if we consider that an icon of feminism as Colette was decanted in its day for a Parker, Mandarin Yellow. Although you might think - why not - it was yours a vindictive act: instead of doing what you would expect from a woman, that is, using a model of Waterman, wanted to bring into the world of masculinity.
Of course, these ideas should not make us think that Parker has ignored the female market, but on the contrary, the American brand has been launched throughout its history many models aimed at women: Lady Duofold or Slimfold UK, for example. But in the advertising of the company it strikes me that the female has less weight compared to the images of women independent and autonomous from Waterman, flying their shameless pens to record their majority
Continuing the comparison between Parker and Waterman, if you look at the catalog of both brands today, we find that the trend continues. While Waterman offers clearly female models (Audace, Ici et La), Parker does not have any clearly aimed at women. Of course, in reality, Waterman and Parker both belong to the same group as the subject, commercially speaking, there seems to be more important.
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